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Digital Customer Acquisition Manager

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Please see Special Instructions for more details.

The Virginia Lottery is an independent state agency, and as such all positions are exempt from the Virginia Personnel Act, as well as most Executive Branch human resources policies. The Virginia Lottery is a fun place to work and values diversity in the workforce. We offer a competitive salary and excellent benefits. The Virginia Lottery is an Equal Opportunity Employer. Only online applications completed in their entirety will be accepted for this position. The Virginia Lottery will provide, if requested, reasonable accommodation to applicants in need of accommodation in order to provide access to the application and/or interview process. If any assistance is needed when applying online, please contact the Virginia Lottery's Human Resources Department at jobs@valottery.com. Applications will be accepted until a suitable pool of candidates is received. After 5 business days, this position may be closed at any time.

Position Information

Position Information

Working Title Digital Customer Acquisition Manager
Role Title Non-Classified
Job Open Date 12/27/2017
Job Close Date
Open Until Filled Yes
Is this position funded in whole or in part by the American Recovery & Reinvestment Act (Stimulus Package)? No
Hiring Range Commensurate with Experience
Agency VA Lottery (172)
Agency Website Click Here for Agency Website
Location Richmond (City) - 760
Sublocation Richmond /Headquarters
Position Number 00477
Job Posting Number 1032837
Type of Recruitment General Public - G
Does this position have telework options? Yes
Bilingual/Multilingual Skill Requirement/Preference No
Job Type Full-Time (Salaried)
Job Type Detail Full-Time Salaried - Non-Faculty- FTS-1
Pay Band UG
Job Description

At the Virginia Lottery, we work hard and play even harder. For 29 years, we’ve been working and playing together, building an amazing organization committed to growing and giving back – and having fun while doing it. We work hard to build authentic relationships with all Virginians by allowing them to experience our “We’re Game” brand in surprising, relevant and unique ways. Operating entirely on revenue from game sales, rather than tax dollars, the Virginia Lottery generates approximately $1.5 million per day for Virginia’s K-12 public schools. In short, we’re game for fun, and we’re game for education by contributing to Virginia’s future one play at a time. Are you?

The Virginia Lottery is currently seeking a Digital Customer Acquisition Manager to join our Digital Department.

The Digital Customer Acquisition Manager is responsible for leading the development of digital customer acquisition vision, strategy and plans. This individual Must understand our customers and their needs completely and thoroughly, and lead the development of our digital games portfolio and digital advertising strategies. Collaborating with the Digital team in a highly agile environment, this position will provide significant input into decisions that shape digital games development, portfolio management, advertising, and promotional efforts.

Responsibilities include:
– Collaborating across the organization, including Information Technology Services (ITS), Advertising and Gaming, Sales, Communications, and other departments to develop strategies and plans to grow sales, profits and increase the number of adults who play the Lottery
– Leading and developing the strategies for digital games, portfolio management, advertising and promotions while working closely with the Digital team on customer experience, CRM and Loyalty strategies
– Working closely with vendor partners on all digital platforms including eSubscriptions, mobile, and future solutions to develop game offerings, manage the digital game portfolio and grow the business
– Establishing and maintaining strong vendor relationships through strong leadership and management skills
– The ability to create and thrive in an agile environment
– Managing a team responsible for the development and execution of our digital customer acquisition efforts

In addition, the Digital Customer Acquisition Manager will:
– Lead the development of digital game launch plans and strategies, portfolio management and supporting advertising for new and existing platforms
– Provide significant input into decisions that shape acquisition and growth strategies including digital game launch strategies and cadence, digital advertising including paid social, paid search, display and banner ads, and promotional activity
– Develop, lead, and own the digital games product roadmap for mobile and website
– Develop digital affiliate marketing program
– Create, manage, and execute cross-platform customer acquisition strategies and plans. Direct acquisition process and methodology strategies in conjunction with internal and external product and marketing teams
– Develop fiscal year plans to meet revenue expectations. Create and manage digital advertising budget. Develop and distribute digital game sales and profit reports

Minimum Qualifications

The person selected for this position will have:
– Bachelor’s Degree from an accredited 4-year college with major studies in Marketing, Communication, Business, or related field
– Course work and/or experience in digital customer acquisition, strategy, design, implementation, and analytics
– 3 years of experience in digital advertising, customer acquisition strategies, and vendor management
– Proven ability to lead, manage and coach teams
– Exceptional communication skills with the ability to present findings, strategies, plans and recommendations to leadership
– Ability to manage multiple projects simultaneously
– A comparable amount of training and experience may be substituted for the minimum qualifications

Preferred Qualifications

Preferred qualifications include:
MBA/Masters Degree in Marketing or related field
– Lottery game development experience
– Experience in e-commerce with a focus on customer acquisition

Special Requirements

The selected candidate will be required to pass a background investigation.

Special Instructions to Applicants

The Virginia Lottery is an independent state agency, and as such all positions are exempt from the Virginia Personnel Act, as well as most Executive Branch human resources policies. The Virginia Lottery is a fun place to work and values diversity in the workforce. We offer a competitive salary and excellent benefits. The Virginia Lottery is an Equal Opportunity Employer.

Only online applications completed in their entirety will be accepted for this position.

The Virginia Lottery will provide, if requested, reasonable accommodation to applicants in need of accommodation in order to provide access to the application and/or interview process. If any assistance is needed when applying online, please contact the Virginia Lottery’s Human Resources Department at jobs@valottery.com.

Applications will be accepted until a suitable pool of candidates is received. After 5 business days, this position may be closed at any time.

Contact Information

Name Human Resources
Phone 804-692-7200
Fax
Email
Address

Posting Specific Questions

Required fields are indicated with an asterisk (*).

  1. * Do you have an Interagency Placement Screening Form (Yellow Form) as issued under Policy 1.30 Layoff? (Commonwealth of Virginia Employees Only);
    • Yes
    • No
    • Not Applicable
  2. * Do you have a Preferential Hiring Form (Blue Form) as issued under Policy 1.30 Layoff? (Commonwealth of Virginia Employees Only)
    • Yes
    • No
    • Not Applicable
  3. * How did you find this employment opportunity?
    • State Recruitment Management System (RMS)
    • Agency Website or Bulletin Board
    • Job Board (Indeed, Monster, Dice, etc.)
    • Social Media (Twitter, Facebook, LinkedIn, etc.)
    • Newspaper or Professional Journal (Please specify below)
    • Career Fair or Job Event (Please specify below)
    • VEC (Virginia Employment Commission)
    • Radio/TV (Please specify below)
    • Other (Please specify below)
  4. * Please specify the actual source from your response to question #3 above (Name of newspaper, Journal Title, Job Board, Career Fair, Agency Website, Social Media Type, etc.) If unknown or none, enter: N/A.

    (Open Ended Question)

  5. * Please describe your experience as it relates to the qualifications for this position.

    (Open Ended Question)

  6. * Which of the following statements best describes your educational level?
    • I have a high school diploma or equivalent.
    • I have some college education.
    • I have an Associates Degree.
    • I have a Bachelors Degree.
    • I have a Masters Degree.
  7. * Collaboration and working closely with other stakeholders is critical to success in this position. Please describe your experience in collaborating and partnering with others.

    (Open Ended Question)

Applicant Documents

Required Documents
Optional Documents
  1. Resume
  2. Cover Letter